Wednesday, 14 February 2007
Online revolution - The Guardian
Have you seen Travel Weekly mentioned in The Guardian today? There is an article all about the online revolution taking place at Reed Business Information, the publisher of both Travel Weekly and Travolution. Travolution is obviously a part of this revolution, and today The Guardian reports on it, mentioning photos from The Globes on Flickr. Check it out!
Tuesday, 13 February 2007
Where is the blogging
Can't believe that so few of you so-called web savvy guys and gals are not making the most of posting a few blogs.
Really good show and some of the sessions proved really interesting. The issue here is that while people are talking about blogging al lthe time, nobody seems to be giving it a crack - WHEN IT IS FREE AND ON YOUR DOORSTEP, right here.
Really good show and some of the sessions proved really interesting. The issue here is that while people are talking about blogging al lthe time, nobody seems to be giving it a crack - WHEN IT IS FREE AND ON YOUR DOORSTEP, right here.
The business has been penny wise and pound foolish
. . . said Peter Matthews in the seminar session on "Taking your website to the next level."
True?
The sentiment was recently shared by Forrester's travel analyst Henry Harteveldt. The "'We don't have the money' excuse is . . . wearing a bit thin," he wrote. "In fact, one must question the wisdom of travel companies that chose not to invest in [online marketing and] merchandising technologies: How much more money could travel sellers have earned had they done so?"
I think they're right. When a 1/2 percent increase in online bookings can mean millions, and with abandonment rates embarassingly high, it literally doesn't pay to scrimp on technologies (and/or services such as user experience analysis and personna creation) that are very likely to improve the customer experience.
My guess is that many companies think such investements must be justified by savings in process times and the overall costs of running the site(s) -- spend (only) in order to save. The problem is that the history of the web constantly shows that the winners are those who spend in order to earn.
True?
The sentiment was recently shared by Forrester's travel analyst Henry Harteveldt. The "'We don't have the money' excuse is . . . wearing a bit thin," he wrote. "In fact, one must question the wisdom of travel companies that chose not to invest in [online marketing and] merchandising technologies: How much more money could travel sellers have earned had they done so?"
I think they're right. When a 1/2 percent increase in online bookings can mean millions, and with abandonment rates embarassingly high, it literally doesn't pay to scrimp on technologies (and/or services such as user experience analysis and personna creation) that are very likely to improve the customer experience.
My guess is that many companies think such investements must be justified by savings in process times and the overall costs of running the site(s) -- spend (only) in order to save. The problem is that the history of the web constantly shows that the winners are those who spend in order to earn.
Travel Blogs session
I must say that I learnt a lot from the session about Travel Blogs, it gave me great insight and practical solutions.
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